Anno III - Numero 31
La lotta dell’uomo contro il potere è la lotta della memoria contro l’oblio.
Milan Kundera

giovedì 7 giugno 2018

Chatbots were the next big thing: what happened?

We can start examining the middle-grounded grey area, instead of the hyper-inflated, frantic black and white zone because we’re at the beginning of explosive growth. Hype is over. And that’s a good thing. Messaging will continue to gain traction. Chatbots aren’t going away. Nlp and AI are becoming more sophisticated every day

di Justin Lee

Oh, how the headlines blared:

“… the 2016 bot paradigm shift is going to be far more disruptive
and interesting than the last decade’s move from Web to mobile apps.”

Chatbots were The Next Big Thing.

Our hopes were sky high. Bright-eyed and bushy-tailed, the industry was ripe for a new era of innovation: it was time to start socializing with machines.

And why wouldn’t they be? All the road signs pointed towards insane success.

Messaging was huge! Conversational marketing
was a sizzling new buzzword! WeChat! China!

Plus, it was becoming clear that supply massively exceeded
demand when it came to those pesky, hard-to-build apps.

At the Mobile World Congress 2017, chatbots were the main headliners.
The conference organizers cited an ‘overwhelming acceptance at the event of the inevitable shift of focus for brands and corporates to chatbots’.

In fact, the only significant question around chatbots was who would monopolize the field, not whether chatbots would take off in the first place:

“Will a single platform emerge to dominate
the chatbot and personal assistant ecosystem?”

One year on, we have an answer to that question.

No.

Because there isn’t even an ecosystem for a platform to dominate.

Fooled by another hype cycle



Chatbots weren’t the first technological development to be talked up in grandiose terms and then slump spectacularly.

The age-old hype cycle unfolded in familiar fashion…

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